With Australian smart home start-ups, such as Ninja Blocks, kicking goals on the world stage, the Australian home automation industry is poised to go from strength to strength over the next five years. It is a trend that reflected by the strength of the growing home automation market worldwide.
Global Home Automation Industry
Transparency Market Research recently released its report titled: “Home Automation Market (Lighting, Safety and Security, Entertainment, HVAC, Energy Management) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 – 2019″, which analysed areas such as security, access, lighting, HVAC and outdoor controls. The research also looked at entertainment control, plus standards, data distribution and other communication protocols.
According to the report, the smart home industry was valued at US$3.6 billion two years ago, yet is likely to swell substantially to US$16.4 billion by 2019. This will be a compound annual growth rate of 24.6% from 2013 to 2019. This includes data from the home automation industry in Australia.
The grow in the smart home industry is expected to be driven by a shift towards home automation systems that are created for mass adoption, rather than just for cashed-up consumers. Buyers around the world are seeking universal solutions for their home or office to make their daily tasks more automated and simplified. As more brands provide smart home solutions to satisfy growing demand, the intense competition will lead to more favourable pricing for consumers.
The areas of home automation which are likely to be most popular include lighting, and audio visual entertainment, as well as safety and security. Other areas such as home healthcare and domestic robotics are also expected to grow.
From Startup To Big Business
Spearheading the expanding home automation industry are predominately small startups of one or two entrepreneurs who are using investor funds and crowdfunding to build progressive home automation devices for the mass market. That said, the landscape is quickly changing and over the next few years, big business is expected to take and hold a larger piece of the home automation pie. These include the big tech players in the smart home space: Microsoft, Apple, Google and Samsung. Other companies such as Bosch, GE and even Nike are building their own suite of home automation products and wearables.
Australian Home Automation Industry
When it comes to health of the home automation industry in Australia, another 2014 report, this time from analysis firm, Telsyte, estimated that the local smart home industry will increase to nearly $1 billion in value by 2017. This year alone the Australian home automation market is likely to generate $160 million revenue from devices. This growth is only going to increase over the coming years too, as the latest, more affordable, D.I.Y. home automation products hit the market.
Australian Home Automation Companies
So, where are Aussie’s placed in creating innovative products for the smart home market? As mentioned earlier, one Aussie start-up, Ninja Blocks is already making waves with their product the Ninja Sphere. Touted as a potential Nest killer, the home automation startup received US$700,000 from its Kickstarter campaign this year and has endorsements from investment firms Blackbird Ventures, 500 Startups and SingTel Innov8. Ninja Sphere is a home automation hub that allows users to monitor a raft of things. These include temperature, security, appliances, door bells and more.
Supply will also be another area of home automation that is being addressed by another Australian company, Conson Australia. Conson specialises in office and home automation hubs. Their systems control areas such as lighting, energy management, and security systems. They also work on gates, blinds, and audio visual equipment. Apart from working with private residents, the firm has established itself as a leading Australian supplier of home automation products both residential and commercial retailers.